New Year, New Brand for Heathyards

Change is in the air again for West Midlands based European Heathyards.
Buoyed by a recent move to their new 110,000 sq ft purpose built workshop and storage facility, the Brownhills based multi disciplined engineering company heralded the arrival of the New Year by commissioning a new brand and a marketing communications overhaul.
With European Heathyards continuing to expand their customer base and order book into 2013, Operations Director Craig Nash explains the strategy behind some creative thinking.

“Having seamlesslessy consolidated both Heathyards and European Steelcraft into our new facility we decided to look at how we could replicate this synergy with our brand identity and brand perception.”
“European Heathyards and European Steelcraft have been at the forefront of tube manipulation and plate fabrication for nearly half a century. It was therefore vital we conveyed this ‘success story’ with a confident brand reflective of our position as one of the market leaders in the UK.”
The resulting all encompassing marketing push included logo origination, a content managed website, featuring video case studies, and marketing collateral in the form of gate fold brochure with capability and case study inserts.

“Although the brand is still evolving we are delighted with the results and the overall consensus of opinion from both customers and staff alike. We are confident the investment in a new facility and branding will ensure European Heathyards remains synonymous with the fabrication of tubular, plate and section structures for many years to come.” Nash added.
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LEGAL NOTICE
The above press release was issued by European Heathyards
31-32 Industrial House
Maybrook Road
Brownhills
West Midlands
WS8 7DG
Tel: +44 (0) 1543 376 354
www.europeanheathyards.com
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